“You look great,” she tells him, to which he replies, “Oh, I feel great. Shall we take another ride? Life’s too short not to.”
When the camera zooms back, two matching Peloton bikes are revealed. According to Ryan, the time from the ad’s conception to cameras rolling was 24 hours. And yes, Chris was fully on board to participate.
“Chris was in right away, but it was a whirlwind, for all of us,” Ryan told the publication. “I certainly helped secure Chris but Maximum Effort has built itself on challenges like these, so, while never ever easy, the secret is practice and not losing heart when challenges inevitably occur.”